Category Archives: Downtown

Park Square targets June opening

Corner of Elizabeth Avenue and Main Street

The second building of Park Square, one of the first cornerstone projects of downtown redevelopment efforts, should be ready for occupation starting in  June.

Joel Schwartz, principal with Keasbey-based developer Landmark Companies, appeared before the Redevelopment Agency at its meeting last week to provide an update on the 159-unit complex. He last appeared before the agency in late 2009 for an update.

Schwartz expects the second building to obtain certificates of occupancy one floor at a time — which also was done with the first building — so it should be fully occupied by about September. He said the second building boasts larger windows and more space. One-bedroom units list for starting rents of $1,600, two-bedrooms at about $2,000.

The project first broke ground nearly five years ago (October 2006) and the first building on the Irving Street side, which houses 63 of the units, was completed just about two years ago, beginning leasing in summer 2009. The Irving Street side also has 7,000 square feet of ground-floor retail space which is fully occupied, with five tenants, and Schwartz said the rental units are 100 percent occupied, with some turnover. The Main Street building, without any retail space, houses the remaining 96 units.

Corner of Elm Avenue and Main Street

Schwartz presented renderings that were part of Planning Board hearings in 2004 and 2005, and compared them to present-day photos of the project, as well as what the 2.4-acre site looked like before construction. He said they took a two-pronged approach: first, to redevelop in the spirit of what had been downtown, and second, to incorporate the best of redevelopment efforts from around the state and country. Some of the areas that inspired Park Square include Princeton’s Palmer Square, Forest Hills in Queens and Lake Forest, Ill. As time goes by, Schwartz hopes the complex has more of a connection with Merck as well as be more actively involved in the day-to-day activity of downtown.

The entire complex has 159 units and 205 parking spaces, including ground level parking on the Irving Street side, and two levels of parking on the Main Street side. [Note: The photos above are from last fall]

‘Party place’ Patria gets two stars

Patria Restaurant and Mixology Lounge received a fairly positive review from The Star-Ledger/nj.com earlier this month. It was described as “fun and savvy, a smart, stylish mix of urban culture, food and music.”

The review gave kudos for some “exciting concepts” as far as the menu — watermelon mojitos and crab cake sliders — and big thumbs up to the desserts, but “for the most part our dinner seemed like a gentrified version of Latin cuisine. It was fine enough, but not as fiery and exciting as the place itself.”

Continue reading ‘Party place’ Patria gets two stars

Zoning Board approves senior housing

With virtually the same application presented in January that raised concerns about neighborhood parking, a senior housing facility was approved by the Zoning Board of Adjustment last month.

Continue reading Zoning Board approves senior housing

What makes the ‘next hip neighborhood’?

How about some light weekend reading about planning and development, a slideshow of “How to Spot the Next Hot ‘Hood,” from MSN Real Estate. In addition to antiquing and building sports stadiums, the 12 points in the list include attracting artists and creative types, something Rahway has been trying to do. Some of the items more relevant to Rahway:

— “Hang with the Gen Y hipsters”: Portland, Ore.’s Pearl District was redeveloped from a rundown warehouse district in the ’90s to “just the sort of place that could be attractive to Gen Y,” featuring hip lofts, brew pubs, bookstores and art galleries, as well as office space for employers. They make the point that Gen Y seeks urban-type neighborhoods that are walkable, with amenities like shopping, recreation and entertainment within walking distance.

— “Follow the artists”: Few artists are rich, which means most of them set up shop in parts of town with cheap rent. But once artists move in…galleries and studios often attract restaurants and shops, turning the “downtrodden zones into culturally rich neighborhoods that often become unaffordable to artists themselves.”

The story cites SoHo in New York and SoMa in San Francisco as two big-city neighborhoods that the underpaid creative set transformed. “Now the streets of SoHo in Lower Manhattan are strewn with upscale galleries and restaurants, and the artists have long decamped for less stylish venues. With its spacious lofts, Williamsburg, Brooklyn, became an attractive location for artists in the past decade. But Williamsburg also has priced itself out of reach. Greenpoint, just to its north, now has embraced many of the artistic émigrés.”

— “Fly Creative: The buzz at the height of the housing bubble was that Seattle-area artists were on the cusp of turning the suburb of Burien, Wash., into the next SoHo. The community of 45,332 sits just south of Seattle and has long been home to legions of workers at Boeing, the aerospace giant. A vibrant arts scene — the city hosts a symphony plus numerous theaters and art galleries — was pulling in the creative set, as well.”

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An 1,800-seat theater falls into disrepair during ’70s, makes come back with the help of local supporters and government funding. It’s not the Union County Performing Arts Center but the St. George Theatre in Staten Island. In this case, along with $4 million in borough funds to revitalize the theater, a longtime Staten Island resident established a nonprofit to save the edifice and donated her life savings — nearly $1 million — to launch the effort.

From Crain’s New York Business: A star is reborn near waterfront in Staten Island: St. George Theatre helps to revitalize down-at-the-heels area.

Renovations begin on Bell Building

Renovations to the former Bell Telephone building on Hamilton Street got under way this week. The goal is to transform the vacant structure into a 200-seat black box theater by this time next year, along with parking on adjacent sites that had been planned as an amphitheater.

With costs rising and taxpayers facing those expenses, as well as a $34-million school bond project approved in September 2009, the Redevelopment Agency decided to move ahead with the black box theater while putting the amphitheater on hold for the time being in favor of parking. The thinking was that a black box theater could provide year-round revenue versus the seven or eight months the amphitheater could provide while also reactivating building that has laid fallow for years. The site of the proposed amphitheater could provide needed parking in the meantime, for the black box theater and the Arts District in general.

The City Council is poised to approve, at its meeting next month, a $1.6-million amendment to a $8.5-million bond ordinance approved last spring for the Hamilton Arts District projects. The additional $1.6 million would cover the costs of parking at the amphitheater site and other associated “soft costs,” for engineering and architecture.

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If you agreed that the link earlier this week was pretty wonky, this one is very wonky: From the American Planning Association, “How Arts and Cultural Strategies Create, Reinforce and Enhance a Sense of Place” is a little on the long side at about 3,500 words but breaks down some key points about public art, arts and cultural programming, and urban infrastructure and design, while also citing a number of examples of cities around the country.

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Earlier this year, Princeton University scrapped a plan for a $300-million arts and transit neighborhood project for the area around the Dinky. The first phase would have included a 145,000-square-foot performing arts building and the second phase would have added an additional 130,000 square feet of arts space.

Zoning Board to take up St. Mary’s senior housing

The Zoning Board of Adjustment is expected to take up an application for a 51-unit senior housing development at its meeting Monday night. The four-story structure would be built on the St. Mary’s Church (now Divine Mercy Parish) complex, where the former convent building on Esterbrook Avenue was razed last year.

After three hours of testimony, questions from board members, and some public comment at its Jan. 28 meeting, the Zoning Board instructed the applicant, Domus Corporation, to come back with more feasible parking options. Domus is the development arm for Catholic Charities of the Archdiocese of Newark, building similar affordable senior housing in other New Jersey towns, with funding from the federal Department of Housing and Urban Development (HUD), including rent subsidies.

At issue is whether the project will provide enough parking. The current plan eliminates eight of the 86 existing spaces from St. Mary’s parking lot while adding 27 specifically designated for senior housing, leaving a total 105 spaces. The applicant seeks several variances in addition to preliminary and final site plan approval.

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A good read from NJ Monthly about two brothers who have helped to redevelop Jersey City over the past 30 years, and in particular their current project, a former hospital in the Hamilton Park neighborhood.

Rahway gets ready for its close-up

In an effort to market the city, Rahway plans to run cable advertisements later this year.

City Administrator and Redevelopment Director Peter Pelissier told the Redevelopment Agency at its meeting last week that commissioners would be able to offer their input before a report is finalized. He met with Comcast last week to begin developing a series of professional ads to promote the downtown, invite young people to move to Rahway and showcase what it has to offer downtown – like the train station and Union County Performing Arts Center – and beyond.

Pelissier estimated the cost of the promotional campaign would be $25,000 to $30,000 and come from this year’s municipal budget, which will be up for final approval at Monday night’s City Council meeting. “It will be absolutely worth every penny,” he said, adding that production of the ads would begin by the spring, with broadcasts soon after.

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A study released Friday indicates that the state’s Transit Village designation (which Rahway has), “is helpful, but not necessary” for towns to see an increase in property values, according to a report on nj.com. Those towns that saw the most property value increases were ones with “a commitment for mixed-used developments around the train station.”

Nail salon expands to former dance space

Paris Nails last month expanded into the former Union County Dance Academy at 1542 Irving St. The dance academy left last spring for a new space in Linden.

No word on details of the lease, but the property last exchanged hands in 1998 for $600,000, according to PropertyShark.com.

 

Thanks to Bob Markey of the Chamber of Commerce for the photo. I’ll be catching up on a few things, so look for multiple posts this week.

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In another look at what other towns are doing with respect to their downtown or other commercial areas: Cranford considers pulling pay stations from Centennial Avenue parking areas. In this case, it’s not the downtown area – a point the mayor makes in the story – but also, the pay stations generate $7,000 in annual revenue but cost $9,000 to operate. The story quotes the mayor as saying the pay stations “place a burden on the business district that is still attempting to gain its footing.”