Rahway gets ready for its close-up

In an effort to market the city, Rahway plans to run cable advertisements later this year.

City Administrator and Redevelopment Director Peter Pelissier told the Redevelopment Agency at its meeting last week that commissioners would be able to offer their input before a report is finalized. He met with Comcast last week to begin developing a series of professional ads to promote the downtown, invite young people to move to Rahway and showcase what it has to offer downtown – like the train station and Union County Performing Arts Center – and beyond.

Pelissier estimated the cost of the promotional campaign would be $25,000 to $30,000 and come from this year’s municipal budget, which will be up for final approval at Monday night’s City Council meeting. “It will be absolutely worth every penny,” he said, adding that production of the ads would begin by the spring, with broadcasts soon after.

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A study released Friday indicates that the state’s Transit Village designation (which Rahway has), “is helpful, but not necessary” for towns to see an increase in property values, according to a report on nj.com. Those towns that saw the most property value increases were ones with “a commitment for mixed-used developments around the train station.”