Community Insights recommended creating marketing materials that feature “specific leasing opportunities and provide the type of detailed demographic, economic and consumer preference information that retailers will need to reach a decision.”
RCP Director Ray Mikell said now it’s a matter of finding funding to implement the report’s recommendations, which will not be easy given the economy. The survey was partly funded by a grant from the state Department of Community Affairs.
Mark Lohbauer, a principal with Community Insights, said the firm plans to complete a proposal by January that will include specific components of retail retention and marketing, with specific cost estimates. In addition to seeking government funds, he said developers and other interested local parties could be solicited for funding.
There are a variety of other minor items in the report, but these nine posts should cover pretty much all the main points and ideas. I’ll be back on Friday to make it an even 10 posts to wrap up final thoughts on the first phase of the Rahway Survey.
Previous Rahway Survey posts:
Movie theater, clubs and related retail for entertainment district
Retail demands of new growth
Three distinct retail districts downtown
Enough demand for 18 restaurants
Retail supply and demand
Restaurants would draw us downtown (among other things)
Rahway Survey results are in